Post by qntm: Extremely good thread - Upcarta

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qntm @qntm · May 20, 2023

From Twitter

Extremely good thread

Tweet May 20, 2023

Over the last 9 months we’ve deleted close to 80% of the marketing footprint off ibm.com. Tens of thousands of pages. The result is that traffic, conversion and all our experience and NPS metrics are up. It was a gross project but I’ll tell you

by Bryan Casey

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