Alain Bertaud challenges the norm in developing new cities; master plan it, build it, thereafter the jobs and people will come! Bertaud encourages those of us in the fields of urban planning and urban economics to move forward together to better understand the dynamics of city structure and building form, in order to develop liveable and sustainable cities for the future. He arms us with an understanding of easily digestible formulae and graphs that span the topics of planning, mobility and affordability that will undoubtedly influence a new generation to break out of their siloes and integrate across horizontals.