"“And our place in the material economy is often linked to that in the pride economy. If we become poor, we have two problems. First, we are poor (a material matter), and second, we are made to feel ashamed of being poor (a matter of pride). If we lose our job, we are jobless (a material loss) and then ashamed of being jobless (an emotional loss). Many also feel shame at receiving government help to compensate that loss. If we live in a once-proud region that has fallen on hard times, we first suffer loss, then shame at the loss—and, as we shall see, often anger at the real or imagined shamers.”'