“…all social roles are exactly that: roles that are there to be performed. Propaganda is successful when it gives people a satisfying part to play: someone to be, to love and hate. It also left him with an awareness of how deeply we all need to belong to a group…

It was the performative aspect of propaganda, and the simultaneous need to belong, that struck him when he observed Hitler’s success…

He also gave people roles to play when the old ones had vanished: in the confusing cabaret of Weimar Germany, where identities were in flux, you knew who you were when you became a Nazi party member or an SS man. These roles were emotionally satisfying: they allowed people to submit to a strong leader, and feel strong and superior through him; they also allowed them to feel the victim, which in turn legitimised anger and cruelty to others.”