“While the campaign’s issue set, record, and candidate all looked pristine on paper, the effort to convert them into a winning presidential run overlooked how normal people think. DeSantis was selling a plan; Trump was selling a feeling. That doesn’t make Trump’s pitch less legitimate. Loyalty, solidarity, mutual obligation, and a willingness to sacrifice are the lifeblood of mass political movements. But they are built upon a politics of common purpose and shared identity that DeSantis wasn’t capable of offering—not a politics of the book, but a politics of the heart.”