Post by Josh Elman: Good thread on how FB went from generic banner ads to truly native ads and targeting - Upcarta

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Josh Elman @joshelman · Jul 23, 2022

From Twitter

Good thread on how FB went from generic banner ads to truly native ads and targeting

Tweet Jul 22, 2022

In the early days of Facebook, people wondered how we would make money. The obvious answer would have been the wrong answer. Here’s how we landed on the non-obvious right answer, and transformed the advertising industry in the process:

by Dan Rose

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