Hot damn is this book good! I love Robert Frank’s books. This was my second time reading this particular book, and I remember not really enjoying it the first time around. This time, I absolutely loved it. I think the first time I read it was around the time that I was reading a ton of books about conformity, so I was bored with the topic. I also don’t think I understood the concepts too well my first time reading the book as well. As I read the book again, I just kept thinking about how amazing it is.

Robert Frank combines economics, evolutionary psychology, and some philosophy to explain how peer pressure can be used for good. He cites a ton of research about how we influence each other, which leads to how we can make this world a better place. He uses easy-to-grasp examples like how we influence each other to smoke and do other unhealthy activities, and how what’s worked to slow the spread of these behaviors. Then, he transitions that into making the world better to reduce the effects of climate change and a practical idea for taxing the wealthy, and much more.

I loved this book oh so much. Go get it now, and tell all of your friends.